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MANAGING POST-ELECTION TENSIONS: THE SIGNIFICANCE OF PUBLIC RELATIONS IN BRIDGING THE DIVIDE
This scholarly article investigates the role of public relations in managing post-election tensions and bridging the divide in Nigeria, a nation characterized by a history of contested elections and political strife. Drawing on an extensive review of secondary data of academic literature, media reports, and relevant case studies, the research explores the unique challenges and opportunities faced by public relations practitioners in a complex Nigerian political landscape. This study illuminates the important role they play in mitigating post-election conflicts and nurturing national unity by analysing the strategies and communication approaches employed
by public relations professionals. Furthermore, the research examines the ethical considerations that arise when traversing sensitive political issues in the pursuit of reconciliation and dialogue facilitation. The findings emphasize the significant impact of public relations in promoting mutual understanding, trust-building, and sustainable peace in the aftermath of divisive electoral processes in Nigeria. As the nation strives for democratic consolidation and social cohesion, this research underscores the critical importance of effective public relations practices in shaping the post-election narrative and nurturing a more inclusive and harmonious political climate.
Keywords: Public Relations, Post-Election Tensions, Contested Elections, Conflict
Mitigation, Bridging the Divide, Trust-Building, Social Cohesion,
National Unity, Sustainable Peace, Nigeria.
Moses Ofome Asak, Ph.d
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